Arada unveils The Boulevard, a new downtown living experience at Aljada, Sharjah’s largest megaproject

22 September 2019

  • Project consists of three tower blocks, containing 600 units in total, situated on a tree-lined avenue in the heart of Aljada
  • Contemporary apartments form part of the East Village district of Aljada
  • UAE developer to showcase The Boulevard at Cityscape Global in Dubai on 25-27 September

Arada has announced the launch of The Boulevard, a new residential community that forms part of its urban megaproject, Aljada. Located in the edge of the ultra-contemporary East Village district of the city, The Boulevard comprises three apartment blocks, all built within a wealth of amenities and surrounded by lush green landscaping. The nine-storey blocks are located next to Aljada’s main avenue, an elegant tree-lined street complete with shops, restaurants and cafes.

Characterised by distinctive architecture and thoughtful design, these New York-style apartments boast floor-to-ceiling windows offering spectacular panoramic views, alongside hand-selected fixtures and stylish materials offered as standard. Each home also features state-of-the-art Arada Smart Home technology, providing residents with comfort, ease and efficiency.

Featuring around 600 units in total, The Boulevard buildings feature a range of one-, two- and three-bedroom apartments with a wide range of sizes and floorplans, which are targeted at singles, young couples and families. The complex also includes a fully stocked health club and a shared swimming pool, as well as a number of cafes and retail outlets at ground-floor level.

The Boulevard will be officially launched at Cityscape Global, the Gulf’s largest real estate exhibition, which is taking place between 25-27 September at Dubai World Trade Centre. Visitors to Arada’s stand in Hall 4 will be greeted with special prices and payment plans. Construction on The Boulevard will begin next year, and the first homes in the complex will be handed over by the end of 2022.

HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Arada, said: “We’ve been extremely pleased with the investor and end-user interest we have received in East Village, which is now 85% sold out. The Boulevard represents one of the last opportunities to buy homes in this modern and progressive district. Located close to the Central Hub, a new entertainment and leisure district for the UAE, as well as Aljada’s upcoming business park, we are confident that The Boulevard’s impressive design and amenities will be appreciated by its future residents.”

Aljada, a master-planned destination with a sales value of AED24 billion that is set to transform the future of Sharjah, was unveiled by HH Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, during an exclusive ceremony in September 2017.

Sharjah’s largest ever mixed-use community, Aljada is ideally situated on the last major plot of undeveloped land in the heart of the city. The 24 million square foot megaproject has exceptional connectivity to surrounding areas, and is an all-encompassing district that comprises considerable retail, leisure and entertainment options, in addition to a wide range of residential and commercial offerings.

Construction on Aljada is well under way, with the first homes scheduled to be handed over in the first quarter of 2020. The first phase of the Central Hub, the UAE’s newest leisure and entertainment destination, which has been designed by Zaha Hadid Architects, will be opened in the fourth quarter of this year.

Containing Arada’s experiential Sales Centre, as well as events spaces, children’s play areas and a food truck zone, Sharjah’s newest community space will be complemented by a packed calendar of family-friendly activities.

As of end-August, Arada has now sold a little over 3,500 units at Aljada.

Related: Arada reaches 4,000-unit sales milestone and ties up with Dubai Islamic Bank to provide home financing solutions